rudi music
Reuben White in a blue shirt against a teal wall
Photo: credit TBC

About Reuben White

Reuben White is a Berlin-based Australian creative producer with over seven years in the music industry. He is drawn to innovative, contemporary music that crosses genre lines.

He began in artist services at Chugg Music, working on ARIA award winning release campaigns and sell-out tours that grossed over AU$1 million.

At the SIMA, he co-produced the inaugural Orange Winter Jazz Festival, produced the 2023 Sydney Int’l Women's Jazz Festival, presented three-time GRAMMY winner Cécile McLorin Salvant, and delivered 130+ regional concerts across 18 tours. SIMA won the 2023 NSW Luminary Award.

In 2024, he founded Rudi Music and now works between Australia and Germany with artists and organisations to deliver major projects and events across the creative music sector.

Based in
Berlin
Languages
English (native), German (A1.2)

CV (English) CV (Deutsch)

Over AU$100K and €50K in public funding for artists' projects.

See moreSee less
Funding secured, by project
Volant: album release2026/27Creative Australia
Diego Pinera: basic funding for music, two years2026/27Berlin Senate Department for Culture and Social Cohesion
Zela Margossian: album release, Remedy2026Creative Australia
Resonance: national tour2026Creative Australia
Resonance: national tour2026Sound NSW
Miriam Lieberman: Japan tour2026Creative Australia
Chow Chow Disco: Australian tour2026Goethe-Institut
Chow Chow Disco: Australian tour2026Initiative Musik
Evans Robson Quartet: national tour2025Sound NSW
Volant: national tour, May 20252025Sound NSW

July

Matthew Ottignon Tour

Matthew Ottignon's quartet on five dates between Kiama, Canberra and Sydney.

A musician in motion, blurred in purple and magenta stage light Matthew Ottignon Saxophone
Photo: Greg Sheehan

June

Alexandra Ivanova Tour

Four dates in Sydney, Canberra, Merimbula and Melbourne. Supported by Goethe-Institut and Austrian Embassy Canberra.

Alexandra Ivanova looking at the camera through blurred green leaves, in a white and orange patterned top
Photo: Dovile Sermokas

March

January

2023

General Manager and Marketing Manager, Sydney Improvised Music Association.

October

Sydney International Women's Jazz Festival, 2023

Acting General Manager for SIMA's largest presentation, 3× GRAMMY winner Cécile McLorin Salvant at City Recital Hall, 31 October. Review: Barry O'Sullivan, 2MBS Fine Music Sydney.

June

Orange Winter Jazz Festival, 2022 and 2023

Co-produced and marketed the inaugural Orange Winter Jazz Festival in 2022, and again in 2023.

50+concerts across three days, on eight stages

Art Music Awards 2023

SIMA won the NSW Luminary Award from APRA AMCOS and the Australian Music Centre, for leadership in jazz performance, artist development and education.

Regional touring

130+concerts across 18 tours

2022

October

Documentary

Produced a documentary for SIMA about the First Nations blues artist Marlene Cummins. SIMA presented her work Marloo's Blues at the Sydney International Women's Jazz Festival, Seymour Centre, on 28 October 2022.

Marlene CumminsDocumentary for SIMA Plays from Youtube once you click. Privacy

July

Sydney Opera House, 2022

Promoted two double-bill concerts at the Sydney Opera House for SIMA, including Jazz: NOW Winter on 23 July 2022.

Trichromy: Colour TherapyJazz: NOW Winter, 23 July 2022 Video: The Story Mill Plays from Youtube once you click. Privacy
Novak Manojlovic: PLACES, PEOPLEJazz: NOW Winter, 23 July 2022 Video: The Story Mill Plays from Youtube once you click. Privacy

2018 - 2020

Artist Services at Chugg Music

Independent management and label company, led by Andrew Stone and Michael Chugg

Release Strategy

Lime Cordiale, Sheppard and Casey Barnes. Project lead on Casey Barnes' 2020 album Town of a Million Dreams.

Touring

Budgeted and promoted sell-out tours grossing over AU$1 million. Secured US O-1 and P-1 visas for touring artists.

Tour Promoter

Providing support to venues, promoters and facilitating Meta ad campaigns.

Earlier

Roles, study and talks

Social media manager, SnowTunes Festival, 2019. Freelance artist manager, 2017 to 2019. Advanced Diploma of Music Business, TAFE NSW, Certificate of Excellence, 2017. Guest speaker, Sydney Conservatorium and Eastside Radio.

Contact

reuben@rudimusic.com

Berlin

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