Reuben White in a blue shirt against a teal wall — Photo: credit TBC

About Reuben White

Reuben White is a Berlin-based creative producer with over seven years’ experience in the music industry. He is drawn to innovative, contemporary music that crosses genre lines.

He began in artist services at Chugg Music, working on ARIA Award-winning release campaigns and international tours that grossed over AU$1 million.

At the Sydney Improvised Music Association (SIMA), he co-produced and promoted sector-wide activity, including workshops, festivals, event series, tours and music awards. As Acting General Manager in 2023, he presented three-time GRAMMY-winning vocalist Cécile McLorin Salvant at the Sydney International Women’s Jazz Festival. That year, SIMA won the NSW Luminary Award for leadership in performance, artist development and education programs in Australian jazz.

In 2024 he founded Rudi Music, offering operational, project management and marketing expertise to musicians and music organisations. Through Rudi Music he has produced independent tours across Australia and promoted award winning albums.

rudi music

2026

Secured over AU$100K and €50K in public funding for artists' projects.

See grantsSee less

Funding secured, by project
Volant: album release	2026/27	Creative Australia
Diego Pinera: basic funding for music, two years	2026/27	Berlin Senate Department for Culture and Social Cohesion
Zela Margossian: album release, Remedy	2026	Creative Australia
Resonance: national tour	2026	Creative Australia
Resonance: national tour	2026	Sound NSW
Miriam Lieberman: Japan tour	2026	Creative Australia
Chow Chow Disco: Australian tour	2026	Goethe-Institut
Chow Chow Disco: Australian tour	2026	Initiative Musik
Evans Robson Quartet: national tour	2025	Sound NSW
Volant: national tour, May 2025	2025	Sound NSW

July

Matthew Ottignon Tour

Matthew Ottignon's quartet on five dates between Kiama, Canberra and Sydney.

A musician in motion, blurred in purple and magenta stage light — Photo: Greg Sheehan

June

Alexandra Ivanova Tour

Four dates in Sydney, Canberra, Merimbula and Melbourne. Supported by Goethe-Institut and Austrian Embassy Canberra.

Alexandra Ivanova looking at the camera through blurred green leaves, in a white and orange patterned top — Photo: Dovile Sermokas

March

GANNA

Booked and promoted the Australian tour, February to March 2026.

Role: tour promoter

@ganna_berlinspotifybandcamp

WOMADelaide 2026GANNA live Photo: Bri Hammond

GANNA Utopia Australian tour poster: a woman in a white shirt and embroidered vest, hand on her head — Artwork: Rudi Music

GANNA Australian tour, March 2026

Photo: Rudi Music

January

Chow Chow Disco

Booked and promoted the Australian tour, January 2026. Supported by Goethe-Institut and Initiative Musik.

Role: tour promoter

@chowchowdiscospotify

Chow Chow Disco Australian tour 2026 poster: two faces in a retro-futurist grid landscape — Artwork: Reuben White / Rudi Music

Two members of Chow Chow Disco in a circular fisheye frame, one mid-shout — Photo: thisis_gallaplacidia

Vocalist with a microphone, head tilted back, black and white — Photo: groovestreet.events

Shot from above of a vocalist on stage with a producer at a desk behind, black and white — Photo: groovestreet.events

2025

Volant tour

Matthew Ottignon's quartet, 11 dates from March to November 2025.

A saxophonist playing with his eyes closed, a music stand in the foreground — Photo: Bryce Gage

Zenith album tour

Evans Robson Quartet, 12 dates from July to November 2025.

The Evans Robson Quartet on a small stage in a decorated room, an audience in the foreground — Photo: Brian Rapsey, Rhapsody Pictures

KOOB album launch and Skyline Sun

Promoted at Kantine am Berghain, Berlin, on 10 September 2025. Rudi Music and Jazzexzess co-presented. Sold out.

A singer with a microphone in pink and blue stage light, a guitarist behind

2024

July

Volant album release

Matthew Ottignon's Volant album release, with a sold-out album launch at the Goethe-Institut.

Volant on stage at the album launch: drums, double bass and saxophone in front of a white wall, a pianist at the right — Photo: Barnabas Imre

@sima.jazzspotify

2021 - 2023

General Manager and Marketing Manager, Sydney Improvised Music Association.

Sydney International Women's Jazz Festival, 2023

Acting General Manager for SIMA's largest presentation, 3× GRAMMY winner Cécile McLorin Salvant at City Recital Hall, 31 October. Review: Barry O'Sullivan, 2MBS Fine Music Sydney.

Cécile McLorin Salvant in a pink pleated top, one arm stretched out, singing — Photo: Jess Gleeson

Orange Winter Jazz Festival, 2022 and 2023

Co-produced and marketed the inaugural Orange Winter Jazz Festival in 2022, and again in 2023. 50+ concerts across three days, on eight stages.

Art Music Awards 2023

SIMA won the NSW Luminary Award from APRA AMCOS and the Australian Music Centre, for leadership in jazz performance, artist development and education.

Regional touring

130+concerts across 18 tours

Documentary

Produced a documentary for SIMA about the First Nations blues artist Marlene Cummins. SIMA presented her work Marloo's Blues at the Sydney International Women's Jazz Festival, Seymour Centre, on 28 October 2022.

Marlene CumminsDocumentary for SIMA

Sydney Opera House, 2022

Promoted two double-bill concerts at the Sydney Opera House for SIMA, including Jazz: NOW Winter on 23 July 2022.

Trichromy: Colour TherapyJazz: NOW Winter, 23 July 2022 Video: The Story Mill

Novak Manojlovic: PLACES, PEOPLEJazz: NOW Winter, 23 July 2022 Video: The Story Mill

2018 - 2020

Artist Services at Chugg Music

Independent management and label company, led by Andrew Stone and Michael Chugg

Release Strategy

Lime Cordiale, Sheppard and Casey Barnes. Project lead on Casey Barnes' 2020 album Town of a Million Dreams.

Touring

Budgeted and promoted sell-out tours grossing over AU$1 million. Secured US O-1 and P-1 visas for touring artists.

Tour Promoter

Providing support to venues, promoters and facilitating Meta ad campaigns.

Contact

reuben@rudimusic.com

@rudi.musiclinkedin

Berlin