CV

 

Key Skills

Leadership: Managing internal and external team members. Identified and addressed workflow bottlenecks. Implemented new software through education. Facilitated student internships.

Attention to Detail: Ensured accuracy across label copy/metadata and marketing collateral. Reviewing legal contracts for artists and partners.

Project Management: Creating and executing project plans and timelines. Working in a team.

Production and Logistics: In-depth knowledge of touring logistics, scheduling, and artist liaison.

Marketing: Executed marketing campaigns that met sales targets. Developed and maintained customer-centric websites. Extensive experience with social media and digital advertising.

Finance: Budgeting national, international tours, and festivals. Experience with XERO.

Software Proficiency: Office Suite, Adobe Suite, META & Google Ads, WordPress, ASANA, AirTable, Mailchimp

 

Professional Experience

Rudi Music

Freelance | January 2024 – Current

  • Project lead for multiple album releases from leading Australian jazz musicians
  • Front-end web design and graphic design (Photoshop, WordPress, DIVI, Squarespace)
  • Coordinated the implementation of a new accounting system (MACRO) for a Sydney record label

SIMA

National organisation for jazz, Sydney
General Manager | June 2023 – November 2023
Marketing Manager | Jan 2021 – June 2023
Marketing Coordinator | July 2018 – Dec 2019

  • Developed corporate partnerships and secured private sponsors, creating contracts to outline responsibilities and commitments
  • Implemented new fundraising software, increasing donations and automating membership comms
  • Produced and promoted large-scale events, engaging contractors to achieve program objectives
  • Budgeted and marketed festivals and concerts, plus education, volunteer and membership programs
  • Deployed project management and marketing software (AirTable, ASANA, Mailchimp) to streamline organisational workflow
  • Managed financial and accounts payable tasks in XERO, coordinating with bookkeeper to ensure accuracy and compliance
  • Developed and maintained strong relationships with radio, media outlets and arts organisations
  • Analysed sales and customer data to identify audience trends, informing strategic marketing
  • Led an annual internship program with students from local universities

Key Achievements:

  • Sold out 3 x GRAMMY Award-winning singer, Cecile McLorin Salvant at 2023 International Women’s Jazz Festival
  • Promoted world-class musicians such as Helen Sung (USA), Sanna Puohoniemi (Finland), Charenee Wade (USA), Lakecia Benjamin (USA), Anna Setton (Brazil) and Veronica Swift (USA)
  • Launched the inaugural Orange Winter Jazz Festival, activating the regional town of Orange for 3 days
  • Increased attendance for Young Women’s Jazz Workshops (+50%) and Sydney International Con Festival (+40%)

Chugg Music

Artist Mgmt. & Label, Sydney
Artist Services | Sept 2018 – Dec 2020

  • Liaised with Head of Touring, agents, TM’s, promoters and venues to create and market national and international tours – incl. logistics, visas, asset creation and digital advertising
  • Developed and verified label copy, ensuring metadata accuracy for the entire artist roster
  • Executed marketing strategies and timelines for international releases – incl. producing music videos, digital advertising, social media and publicity engagements
  • Collated data and produced assets (EPKs, websites, promo reels) to represent artists achievements and further company profile

Key Achievements:

  • Budgeted and promoted sell-out tours, grossing over one million AUD
  • Obtained US visas (O1 for Casey Barnes, 5 X P1 for Lime Cordiale) for international touring
  • Project lead for Casey Barnes’ 2020 album, reaching ARIA #1 on Australian country music charts and #4 on Australian album charts
  • Secured American Express Music Grant ($10K AUD) and managed Export Market Development Grants ($25K AUD)

Showtunes Festival – Social Media Manager | May 2019 – Sept 2019
Sole Trader – Artist Manager | Dec 2017 – July 2019

Development

  • Jazzahead Arts Summit | 2023

  • University of Sydney – German, A102 | 2023

  • Advanced Diploma of Music Business, TAFE NSW Awarded Certificate of Excellence | 2017
  • Guest Speaker on music business at Sydney Conservatorium of Music | 2022
  • Guest Speaker on arts marketing at Eastside Radio Station, Sydney | 2022